Our sustainability manifesto


Our manifesto is about becoming more closely aligned with nature. To do this, we must rediscover the role nature plays within our life and work, discovering how and where we stand among the wider natural ecosystem.

Design is a distinctive act of hope, one which insists there is a future to design for. So the central question around our next steps is, what do we want that future to be like?

Rediscovering the role of nature

The fifth industrial revolution is here, and we embrace the challenges and opportunities this presents to us and our customers.

We believe that choosing to be sustainable should be made easy, therefore it is our goal to lead with vision and action: to not only be an ecologically friendly business, but one that helps nature to thrive.

The extraordinary capabilities of the natural world are forever a source of inspiration for us. Nature’s unfathomable ability to evolve and adapt is also a source of inspiration for evolving our methods of making and operating.

Transforming present industry practice requires a bold re-imagining of how we value, balance, and manage our relationship with the natural world and the resources it provides. It is crucial that we reduce and manage waste to create, produce and reimagine the design world of tomorrow.

In the spirit of the transformation that so inspires us here, we are transforming various aspects of our production in our endeavour to become ever more sustainable.

The global context

Did you know?

Forests cover 4 billion hectares. That’s more than 30% of the earth’s land.

The CO2 absorbed by an acre of forest in one year is twice as much as the amount a car produces.

There are an estimated 3 trillion trees on earth.

Over 80% of animals, plants and insects on land live in forests making it an imperative to save, preserve and help them thrive.

As of May 2020, the amount of CO2 in our atmosphere is the highest it has been in human history. We can change this if we work together.

UN climate goals


We take inspiration from the United Nations (UN) climate goals for development and have chosen to focus on five specific points for our own development. These are:

Energy for everyone without destroying our planet.

Learning how to consume less and produce better.

Urgent action to combat the climate crisis and its impacts.

Protecting oceans, seas and coasts from pollution, overfishing and acidification.

Protecting our land and nurturing our planet’s plants, forests, insects, and animals.

What we’re doing today

Here are some of the things we are already doing on our journey into deeper sustainability. We hope you find them inspiring.

Sustainable by design

We have introduced several wallpaper designs with an open match, meaning after the first drop of paper is hung, one can cut from the roll placing the new top edge to the top of the wall and continue to hang. This significantly reduces waste.

British made

We proudly fly the flag for British manufacturing. Whether it is velvet hand-finished in Lancaster or wallpaper printed in Preston, the provenance of our products is of great importance to us. Supporting small-scale, traditional industries, we work with some of the UK’s finest craftsmen and women – meaning we can both encourage local employment and deliver unparalleled quality.

The Forestry Stewardship Council 

We only use paper products which have been certified in accordance with the Forestry Stewardship Council. Check with a member of our team if you have a question about a specific design.

Ink trays made from ocean plastic 

We print our designs with state-of-the-art digital technology which use ink trays made from recovered ocean plastics.

What do we do with our offcuts? 

All our wallpaper production offcuts are re-baled and pulped to make new papers for other industries.


Our inks are some of the most environmentally kind in the world. All are water-based and eco-friendly, meaning they are non-toxic and low in VOCs. Our inks are also free from Cadmium, Chromium, Mercury, Lead and Formaldehyde.

Setting wallpaper with UV light

After being printed, our wallcoverings are dried using a combination of UV light and ambient air. Compared to traditional methods, this results in a much lower use of energy.

Print to order

Many of our designs are printed to order so almost every piece of material is used.

Made to last

We design with longevity in mind working beyond trend towards lasting pieces which our customers love and cherish for generations.

Water conservation

Printing with pigment inks onto fabrics is also one of the best ways in which we can reduce our energy and water usage. By working with us your order can save between 30 – 40 and 70 – 80 litres of water per metre compared to conventionally printed fabric.

Better Cotton Platform

We partner with fabric suppliers who work with the Better Cotton Platform (BCP), a non-profit organisation delivering the largest cotton sustainability programme in the world. They provide more than two million cotton farmers across 21 countries with training on more sustainable farming practices.

The better cotton principles and criteria aim to help cotton farmers to:

  • Minimise the harmful impact of crop protection practices

  • Promote water stewardship

  • Care for the health of the soil

  • Enhance biodiversity and use land responsibly

  • Promote decent a decent work environment

  • Operate an effective management system

By adhering to these principles, BCP farmers produce cotton that is better for the environment and farming communities, resulting in the high quality environmentally conscious cotton products for our use.

Children’s Scrap Project

We work with the Children’s Scrap Project by sending them our materials which have been mis-printed or would usually be unusable due to production defects. The organisation works with schools and educational programs across the UK to engage young people with art and design from a young age. Not only does this help us bring new life to our waste materials, it also helps the younger generation too by offering free materials in the early stages of their education.

Packaging and waste

All our boxes are fully recyclable. For many of our products we also use biodegradable bags, recyclable void-fill as well as eco-friendly branded tape which made using paper.

Our long term commitment and vision

We are committed to bringing our business and those of our business partners into ever closer alignment to the natural world.

Our mission is to help people to deepen their connection to the world around us, creating beautiful interiors that lead us into the future, and creating places where possibilities emerge. This is our north star and combines our design, business, and sustainability vision.

This is a constant evolution, and we cannot wait to share this most exciting chapter in our company’s history . We will leave you with Sir David Attenborough’s thought-provoking words:

“We are going to have to live more economically than we do. And we can do that and, I believe we will do it more happily not less happily.”

Associated marks 

FSC mark

FSC-certified partners. This guarantees that
the wood used for making paper and non-woven is sourced from sustainably managed forests


Products certified for low chemical emissions.

ECO mark

Products certified for reduced environmental impact.

REACH mark

Regulations on the registration and use of chemical substances.

This is an ever evolving project so stay tuned for more on this soon.